How do you order your favorite pizza? If you like traditional pizza from a mom and pop store, then you may just order your pizza the traditional way, via a telephone. You know how that works. You get hungry and call your favorite pizzeria. The person on the other end of the line asks what they can do for you. That’s when you place your order and you’re done. You go pick up your pizza 20 minutes later or wait for it to be delivered 30-60 minutes later.
Ordering pizza from Domino’s is an entirely different story. At least it is beginning this month. Even though Domino’s Pizza sells over 2 billion dollars in sales via mobile and online ordering, about 40% of all sales, they are now offering a somewhat traditional ordering service to gain even more of the digital ordering market share.
Domino’s Pizza, through a partnership with Nuance Communications, is now offering the world “voice ordering” through a new Domino’s Pizza ordering app. Domino’s Pizza lovers will now be able, when they are hungry, to talk to “Dom,” the voice of their new mobile app. No longer will you have to click what you want to eat. Just speak it. Just do what people have been doing for decades, pick up your phone and say what type of topping you want on your pizza and in no time at all, you’ll pick it up at your local Domino’s Pizza or have it delivered.
Domino’s Pizza now delivers a traditional ordering concept in a 21st century digital disguise. If you’ve tried ordering from “Dom,” please let us know. We want to read about your Domino’s Pizza “voice ordering” experience.
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